Looking to get booked at more venues?
Here’s the reality: before a booking agency will take you on, you need to build demand. That means proving you can sell tickets, draw a crowd, and create excitement around your shows. Once you’ve built that foundation, the right agency can take your career to the next level.
To help you navigate the landscape, here’s a look at the Top 25 Booking Agencies in the World, based on artist rosters and global influence.
25. Paladin Artists
With offices in New York, Los Angeles, and London, Paladin represents talent across music, live performance, new media, literary works, and more. They’re known for hands-on professional care and a commitment to empowering artists and communities through creativity and inclusivity.
24. 33 & West
Based in Los Angeles, 33 & West works across music, television, comedy, sports, and brand partnerships. With over 50 years of collective experience, their focus is on building long-term, sustainable careers grounded in ownership and transparency.
23. High Road Touring
Founded in 2001, High Road Touring operates out of Sausalito, Austin, and Brooklyn. They’re dedicated to the growth and development of live music careers, driven by hard work and a belief in continually bettering the industry.
22. MAC Agency
A boutique entertainment agency with more than 15 years of experience, MAC Agency specializes in curated bookings, tour management, and event planning. Their mission is to create unforgettable live experiences while fostering strong artist relationships.
21. Arrival Artists
Launched in 2020 by six longtime colleagues, Arrival Artists has offices in Chicago, Los Angeles, New York, and Seattle. With a team culture rooted in art and inclusivity, they’ve already built a reputation for guiding artists from underground clubs to major venues.
20. Day After Day Productions
Based in Los Angeles, Day After Day Productions (DADP) is led by Seth Shomes and has carved out a unique niche in casino bookings. They’ve been nominated for “Independent Booking Agency of the Year” by Pollstar in both 2023 and 2024.
19. Sound Talent Group (STG)
Founded in 2018 by industry veterans Dave Shapiro, Tim Borror, and Matt Andersen, Sound Talent Group combines the reach of a large firm with the personalized touch of a boutique agency. Their team offers more than a century of combined experience.
18. Earth Music Agency
Based in London, Earth Music Agency champions independence and represents a diverse roster of live artists. Their focus is on promoting both music and the art of agency itself, with a community-driven approach.
17. X-Ray Touring
Established in 2004, X-Ray Touring handles more than 400 acts globally, including Gorillaz and Robbie Williams. With headquarters in London, they are recognized as one of the most influential independent agencies in the world.
16. Set Me Free Music
Founded in 2005 and based in Ibiza, Set Me Free is a full-service boutique agency specializing in live entertainment and media operations across Europe, the Middle East, and Africa.
15. Universal Attractions Agency (UAA)
Founded in 1945, UAA is one of the oldest agencies in the business. Based in New York, they’ve represented legendary talent across music, theater, and television for nearly 80 years.
14. Messina Touring Group (MTG)
Since 2001, Messina Touring Group has been a go-to promoter for some of the biggest names in pop and country. Known for “just doing cool stuff,” MTG delivers gold-standard touring experiences.
13. Cara Lewis Group (CLG)
Led by veteran agent Cara Lewis, CLG is a New York-based company that represents a mix of established stars and rising acts. Their focus includes booking, branding, and sponsorship opportunities.
12. TBA Agency
Formed in 2020 by former Paradigm agents, TBA operates out of New York and Los Angeles. Their roster includes acclaimed artists like Courtney Barnett, Grupo Frontera, and CHVRCHES, and they’re known for innovative strategies.
11. ATC Live
Based in London, ATC Live represents artists across a wide range of genres. Their strategy is centered on building long-term careers through smart, sustainable live performance opportunities.
10. One Fiinix Live
Founded by Jon Ollier, One Fiinix Live is an independent agency committed to reshaping the traditional artist-agent relationship. Their mission emphasizes transparency, innovation, and empowerment.
9. The Feldman Agency
With more than 40 years of experience, The Feldman Agency is one of North America’s leading entertainment agencies. They provide booking, event services, and talent management for a broad roster of artists.
8. Paquin Artists Agency
Based in Canada, Paquin represents artists across multiple genres and is dedicated to artist development. They focus on personalized service and long-term growth for their clients.
7. Primary Talent International
An independent London agency, Primary Talent has long been respected for nurturing artists and building sustainable careers. Their roster includes a diverse array of acts, from newcomers to established names.
6. ITB (International Talent Booking)
Founded in 1978, ITB is a London-based powerhouse representing artists across the globe. Their decades of experience make them one of the most reliable names in the live music industry.
5. IAG (Independent Artist Group)
IAG represents artists across multiple entertainment sectors. Known for their personalized service, they pride themselves on building long-term relationships with their clients.
4. UTA (United Talent Agency)
A global leader in talent representation, UTA works across film, television, music, sports, and more. They also provide branding, digital strategy, and content development.
3. WME (William Morris Endeavor)
As one of the oldest and most powerful agencies in the world, WME represents artists in music, film, TV, theater, and beyond. Their global influence is unmatched.
2. Wasserman Music
Wasserman represents a diverse roster of artists across genres, focusing on strategic touring and brand partnerships. They’re known for combining business savvy with artist development.
1. CAA (Creative Artists Agency)
CAA stands at the top as one of the world’s premier agencies in both entertainment and sports. With unmatched resources, they represent a vast range of talent across film, television, music, and beyond.
Final Thoughts
Getting signed to one of these top agencies isn’t the starting point—it’s the result of proving you can generate demand. Focus on building your audience, filling rooms, and showing you can move tickets. Once you’ve got that momentum, agencies like these can elevate your career to a global stage.